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  • Home
  • Buying
  • Selling
  • Featured Listings
  • About Post Realty

selling your property

Selling a Property

Selling your home or investment property requires strategy and preparation to achieve the highest possible price in the shortest time. Post Realty uses proven marketing techniques and data-driven pricing to attract qualified buyers.


Steps to Selling a Property

  1. Prepare Your Property: Declutter, make minor repairs, and stage your home to appeal to buyers. We offer complimentary staging consultations and professional photography.
  2. Determine Your Home's Value: Request a free Comparative Market Analysis (CMA) from us, which compares your property to similar recent sales. Factors like condition, location, and upgrades influence pricing.
  3. List and Market Your Property: We'll create a customized marketing plan, including MLS listings, social media promotion, virtual tours, and targeted ads. Open houses and broker tours help generate buzz.
  4. Review Offers and Negotiate: Evaluate buyer offers based on price, contingencies, and closing timeline. Our expertise ensures you negotiate from a position of strength.
  5. Handle Inspections and Appraisals: Buyers may request inspections—address any issues proactively. Appraisals confirm the agreed price for financing.
  6. Close the Sale: Complete escrow, transfer title, and receive your proceeds. Seller closing costs (typically 5-10% of sale price) include commissions, title fees, and transfer taxes.

Pricing and Marketing Tips

  • Competitive Pricing: Overpricing can lead to longer market time; we use real-time data to set a strategic price.
  • Home Improvements with High ROI: Focus on kitchens, bathrooms, and curb appeal—updates like fresh paint or landscaping can yield up to 100% return.
  • Marketing Channels: Your listing will appear on major sites like Zillow, Realtor.com, and our website, plus email blasts to our buyer network.

Seller Resources

  • Capital Gains Tax Info: Understand exemptions (e.g., up to $250,000 for singles, $500,000 for couples) if you've lived in the home for 2+ years.
  • 1031 Exchange: Defer taxes by reinvesting in like-kind properties—ideal for investors.
  • Relocation Assistance: We coordinate with agents nationwide if you're moving.


Contact Us

Better yet, see us in person!

We love our clients, so feel free to visit during normal business hours.

Post Realty

68 Lake Ave Auburn NY 13021

315-258-3883

Hours

Open today

09:00 am – 05:00 pm

Drop us a line!

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