Selling a Property
Selling your home or investment property requires strategy and preparation to achieve the highest possible price in the shortest time. Post Realty uses proven marketing techniques and data-driven pricing to attract qualified buyers.
Steps to Selling a Property
- Prepare Your Property: Declutter, make minor repairs, and stage your home to appeal to buyers. We offer complimentary staging consultations and professional photography.
- Determine Your Home's Value: Request a free Comparative Market Analysis (CMA) from us, which compares your property to similar recent sales. Factors like condition, location, and upgrades influence pricing.
- List and Market Your Property: We'll create a customized marketing plan, including MLS listings, social media promotion, virtual tours, and targeted ads. Open houses and broker tours help generate buzz.
- Review Offers and Negotiate: Evaluate buyer offers based on price, contingencies, and closing timeline. Our expertise ensures you negotiate from a position of strength.
- Handle Inspections and Appraisals: Buyers may request inspections—address any issues proactively. Appraisals confirm the agreed price for financing.
- Close the Sale: Complete escrow, transfer title, and receive your proceeds. Seller closing costs (typically 5-10% of sale price) include commissions, title fees, and transfer taxes.
Pricing and Marketing Tips
- Competitive Pricing: Overpricing can lead to longer market time; we use real-time data to set a strategic price.
- Home Improvements with High ROI: Focus on kitchens, bathrooms, and curb appeal—updates like fresh paint or landscaping can yield up to 100% return.
- Marketing Channels: Your listing will appear on major sites like Zillow, Realtor.com, and our website, plus email blasts to our buyer network.
Seller Resources
- Capital Gains Tax Info: Understand exemptions (e.g., up to $250,000 for singles, $500,000 for couples) if you've lived in the home for 2+ years.
- 1031 Exchange: Defer taxes by reinvesting in like-kind properties—ideal for investors.
- Relocation Assistance: We coordinate with agents nationwide if you're moving.